Wednesday, 7 August 2013

What I am Currently Reading: Revolution in a Bottle by Tom Szaky

I recently borrowed this book from my local library more for the green credentials that the business advice.   I found it a really enjoyable book and would recommend it to anyone interested in "green" businesses.

This easy to read book tracks the exciting adventure of the author from broke student to successful business man.  I found the story entertaining and enlightening.  He includes all sorts of facts about recycling, rubbish and waste and comes across as a very likable person.  I liked his passion for creating a product with low impact on the environment and his ingenuity at making it into a financial success.  I did feel slightly uncomfortable with the way he got-into-bed so to speak with large corporations such a coca cola, but I could see his reasoning because although he was sleeping with the enemy (the rubbish producers) he was creating a positive outcome for the environment.  Perhaps this is the way more "green" companies should go instead of fighting against the big businesses?  I am not cure, but it certainly got me thinking.

The only chapter of this book that I didn't like was the last one where he talks about how to run a successful business.  I felt like if I had wanted to know how to start a business I would have bought a proper business manual not a personal success story, I was much more interested in HIS story than his tips for starting and running a successful business. 
Having said that I did find reading about his experience inspiring and it did make me fantasise a little about starting my own "green" or "eco" business. It is that sort of book, it gets you excited.
I would highly recommend this book as an interesting, entertaining and captivating read (I read it in about a week!) but not as a business advice manual. 

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